Talking Turkey

19 March 2015

Creative Agency: AJF Partnership

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Wild Turkey talks character in new TVC from AJF Partnership.

Campari Australia bourbon brand Wild Turkey is asking people what exactly they bring to the table, both in life and in beverage choice.

It's created a TV ad to complement a national outdoor campaign, starring a “mysterious, well-storied” man.

After a brief interlude about his life, he poses the question to the viewer: what are you bringing to the table?

The ad, created by AJF partnership, was all about capturing the essence of character, a property Wild Turkey is aiming to capture.

“Aged longer for more character, Wild Turkey is the bourbon to bring to the table,” AJF Partnership’s Associate Creative Director, Simon Edwards, said.

“Although featuring just one guy, this inherently social campaign gets us thinking about the choices that define us in life.”

The ad will run on free-to-air, pay TV, digital and social media for the next nine months.


Client: Campari Australia Pty Ltd
Brand: Wild Turkey Bourbon
Clients: Nicole Stanners, Mike Sergeant, Katy Hill, Thomas Simart
Agency: AJF Partnership Sydney
Executive Creative Director: Adam Rose
Managing Director: Digby Richards
Associate Creative Director: Simon Edwards
Strategy: Jody Elston, Jamie Parfitt
Account Management: Kate Heatley
Agency Producer: Nik Round
Production House: Robbers Dog
Director: Daniel Borgman
DOP: Shelley Farthing Dawe
Producers: Mark Foster/ Loren Bradley
Post Production: Method Studios
Editor: Mark Bennett
Sound: Nylon Studios
Composer: Guy Brown

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