The campaign will roll out across OOH, social, radio and digital.
The latest brand campaign from the For Fun’s Sake platform, demonstrates that a Suzuki is the most fun you can have on any number of wheels.
“When it comes to having fun on the road, we realised the only thing that comes close to a Suzuki, is a motorbike," Deloitte Digital executive creative director Charles Baylis says.
"And even then, it’s only half as fun. Mathematically speaking.”
The advert comes as Suzuki continues to lead Australian light vehicle segment sales, reporting a 30% increase in total vehicle sales year-on-year.
“The least fun thing you can do is to repeat yourself, so it’s great that we have a brand platform that really lets us change things up and keep our creative fresh, because the least fun thing you can do is to repeat yourself," Suzuki Automobiles general manager Michael Pachota says.
The campaign will roll out across OOH, social, radio and digital.
Credits
Client: Suzuki Australia
Michael Pachota: General Manager, Automotive
Robert Rosengarten: Assistant Marketing Assistant Manager, Automotive
Daniel Sammut: Digital Marketing Coordinator, Automotive
Creative Consultancy: Deloitte Digital
Partner: Adrian Mills
Chief Creative Officer/Partner: Matt Lawson
Executive Creative Director: Charles Baylis
Designer: Kyle Lotherington
Group Account Director: Daniel Loukidis
Account Manager: Natalie Ng
Senior Producer: Marlese Sloan
Finished Artist: Mark Scano
Production Company: Sedona Productions
Director: Matt Murphy
Line Producer: Jackie Adler
DOP: Danny Ruhlman
MD / EP: Kim Wildenburg
Edit: The Editors
Editor: Bernard Garry
GM: Jennie McCartney
VFX: Fin Design + Effects
VFX Supervisors: Justin Bromley & Stuart White
Flame Artist: Alex Pattinson
Media: Noisy Beast
Ben Lynch - Group Media Director
Ashleigh Budgen - Media Account Director
James Franklin - Campaign Manager
