The innovative campaign aims to inspire future travel to the region.
Visit Sunshine Coast is launching an innovative new campaign to inspire future travel to the Sunshine Coast in anticipation of a significant relaxation of travel guidelines across Queensland after June 12.
A Taste of Escape uses state-of-the-art Autonomous Sensory Meridian Response techniques to provide sensory sensations through a wide range of sounds that capture the essence and richness of the Sunshine Coast’s experiences and attractions.
Sounds captured include beaches, everglades, wilderness and some of the region’s famous attractions to provide a ‘taste’ of what the destination offers and to inspire overnight stays following relaxation of travel restrictions from June 12.
Travellers will be able to visit the Sunshine Coast from a 250-kilometre radius, stretching from Bundaberg in the north, Toowoomba is the west and the NSW border in the south.
Until then, daytrips-only are permitted within a distance of 150 kilometres.
The A Taste of Escape campaign will be launched across Visit Sunshine Coast’s Facebook and Instagram social media channels, enabling visitors to experience and identify the distinctive sounds of the region.
A special microsite has been launched and the campaign has been fully adapted for smartphones.
Launching the new campaign, Visit Sunshine Coast CEO Simon Latchford says that it was especially timely, given the increased time people have spent at home in the past few months and the pent-up desire to reconnect and get back in touch with nature.
“With travel restrictions currently in place our aim is to inspire people by connecting with the region’s rich tapestry of sounds and senses,” Latchford says.
“The sensory element will help engage with people who are thinking about an escape after spending so much time in lock-down.
“The A Taste of Escape microsite will feature an extensive collection of Sunshine Coast imagery as well as stories about the people and places that make our region special.
“While we expect our wide-open spaces and natural attractions to be a particular draw-card for future travellers, our campaign will be equally about encouraging visitors to support local businesses and tourism operators that will progressively open over the coming months.
“As we move towards the next stage of travel in Queensland, we will announce more details on accommodation and product that will be available for visitors to experience during their stays, including the July school holidays.
“It’s been an incredibly tough year for local tourism, but with the new campaign and the easing of travel restrictions, there is finally light at the end of the tunnel.”