Stacks Law Firm in ‘The lawyers you know’ via Milk+Honey

11 August 2022
 

Creative Agency: Milk+Honey

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Reflecting the style Stacks has been known for since 1931.

Milk+Honey has released its first brand campaign for Stacks Law Firm, one of Australia’s largest law groups, with 22 offices across Australia.

‘The lawyers you know’ reflects the uniquely personal and reassuring style Stacks has been known for since 1931.

The campaign, directed by Paul Middleditch and shot by DOP Daniel Ardilley, the filmic centrepiece uses the analogy of a wild brumby being tamed by a Jillaroo to convey how the emotional volatility of the law can be mastered with an experienced, confident and caring hand.

Chief executive officer, Ben Stack, said: “Milk+Honey’s level of strategic thinking and creativity is second to none, and their collaborative style gave us confidence every step of the way. At Stacks, we have so many different audiences and different areas of practice that it’s really hard to find a new brand positioning that can work seamlessly right across the business. They absolutely nailed it.”

Milk+Honey founders, Andy DiLallo and Steve Jackson, say: “The marketing of legal services has been a staid and predictable format for years: Insert lawyer in front of bookcase and flash phone number. We were excited to bring new and fresh thinking into the category to help position Stacks in their rightful place."

‘The lawyers you know’ will run nationally across TV, online, social and press.

Credits:

Client: Stacks Law Group: Ben Stack and Liz O’Reilly 

Agency: Milk+Honey United, Sydney 

Production Company: Plaza Films 

Director: Paul Middleditch 

Producer: Peter Masterton 

Production Manager: Nicole Richardson 

DOP: Daniel Ardilley 

Post Production: The Editors 

EP: Nicoletta Rousianos 

Editor: Laurence Van Camp 

Colourist: Ben Eagleton 

Online Op: Matt Edwards 

Music & Sound: Massive Music 

Executive Creative Director: Ramesh Sathiah 

Composer: Lance Gurisik 

Sound Design: Abigail Sie 

Executive Producer: Katrina Aquilia 

Photography: Louis & Co 

Photographer: Ian Butterworth 

Executive Producer: Louis Molines 

Producer: Camilla Carey 

Retouching: Cream Electric 

Media Agency: Slingshot 

Casting: Fountainhead Casting

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