First aid training.
St John Ambulance Victoria is encouraging bookings for first aid training in a campaign via Town Square.
“Emergency Charades is a playful yet confronting metaphor for the game people play by not knowing first aid,” said Town Square executive creative director, Brendan Day.
“It places the viewer in the middle of an unfolding situation, mirroring the uncertainty you feel when you do not know what to do.”
The campaign will run across digital OOH, social platforms including Meta, LinkedIn and YouTube, and News Corp digital and print.
“Victorians understand how important first aid is, but confidence fades when training lapses or never happens in the first place,” said St John Ambulance Victoria marketing and community manager, Emma Klinakis.
“This campaign from Town Square is a reminder that confidence in an emergency comes from knowing first aid, not trying to figure it out in the moment.”
Credits:
Client: St John Ambulance Australia (Vic)
Chief Executive Officer: Gordon Botwright
Marketing and Community Manager: Emma Klinakis
Performance Marketing Manager: Lorraine Meehan
Marketing Coordinator: Eve Buttigieg
Communications Executive: Damila Salles
Creative & Media Agency: Town Square
Executive Creative Director: Brendan Day
Art Director: Peter Crawford
Copywriter: Samuel Nicolaci
Video Editor: Jimmy Walker
Client Service Director: James Debono
Account Director: Jacqueline Smith
Head of Production: Anna Morris
Junior Producer: Cameron Baker
Head of Media: Adrian Tan
Performance Manager: Dylan Emrose
Director: Jemma Cotter
Photographer: Robert Geary
