St George wants to help you to be awesome

20 October 2014

Creative Agency: Saatchi & Saatchi

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Want to be better? Cooler? Good at things?

Well sorry, St George can't work miracles, but it can help you "start something awesome" when it comes to the things you love.

As a follow on from it's "start something" campaign, St George is encoruaging people to start something for themselves- whether it's to improve their personal lives, or their professional lives - through its home loans and business banking products.

The product campaingn, by Saatchi & Saatchi, tells two stories and shows you how to have your own new start.

The integrated campaigns will be rolled out across TV, interactive digital, social, POS and radio.

Saatchi & Saatchi executive creative director Mike Spirkovski said: "As a brand positioning Start Something has the strength to inspire customers of all ages and with just a little help anything is possible. We simply dramatise how St George can
help get you started.”

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