Spinifex goes Under the Harbour for Vivid Sydney

4 June 2019

Creative Agency: Spinifex Group

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Spinifex has collaborated for a ninth year with Destination NSW to bring to life this experience at Vivid.

Experiential content agency Spinifex has used the architecture of Customs House as a canvas to present Under the Harbour as part of Vivid Sydney.

Spinifex's Los Angeles-based design director Ben Alpass dreamed up the underwater projection which sees a hyper-coloured multi-verse splash across the façade of the historic building.

This watery world is alive with neon sea creatures, botanical wonderlands, and unclassified oddities.

"Under The Harbour is a piece created to ignite the imagination by exploring the unknown possibilities of what exists in the depths of the harbour," Alpass says.

"Inspired by surrealism, escapism, an over-saturated psychedelic colour palette and my own personal artworks, it attempts to pause the reality of the sobering world around us—allowing ourselves to be immersed in a vibrant neon underwater wonderland, full of the unexpected.”

Spinifex creative lead Will Skinner described the creative challenge of bringing to life the intricate details of an incredibly rich underwater wonderland.

“The real challenge was maintaining the integrity of the design in the animation and balancing this with the technical aspects of projection mapping to ensure that it would be a successful piece," Skinner says.

This year’s event marks Spinifex’s ninth year of collaboration with Destination NSW on the festival that last year attracted a record 2.25 million attendees.

Under the Harbour is transforming Customs House from 6pm-11pm every night during Vivid Sydney until Saturday 15 June.

Customs House will also feature as one of the five Facebook Live Streams during Vivid Sydney.

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