SPC celebrates 100-year milestone with TV push

20 February 2018

Creative Agency: Leo Burnett Melbourne

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SPC's new ad highlights important moments in Australian culture - like eating pavlova.

To celebrate 100 years in Australia, packaged fruits company SPC has released a new masterbrand TVC celebrating the best of the company's history.

Developed by Leo Burnett Melbourne, the 30-second spot depicts a typical Australian summer afternoon, complete with sprinklers, backyard cricket and a SPC pavlova enjoyed with family and friends.

It features real employees of the brand, which SPC GM of marketing and innovation Simone Coté says was a way of celebrating its employees.

“Not only does our new TVC honour the momentous milestone of turning 100, it encapsulates the spirit and legacy of SPC through heroing key moments in Australian culture, brought to life through the great employees of SPC,"  Coté says.

“We have and always will play such an instrumental role in Australian households, and this has been shaped over the years by the hard work of our staff and growers across the Goulburn Valley."

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