The campaign launches with a short film across Skyscanner’s owned channels.
Skyscanner has launched a new, global campaign asking people to take the first steps towards rediscovering travel.
Research reveals that bucket-list travel is high on the agenda for many, with 79% of travellers more likely to visit their dream destination once restrictions are lifted.
And 63% of those surveyed said that they were keen to make better use of their time for travel when it is safe to do so.
Skyscanner’s campaign aims to keep the brand top of mind for those who are eager but unable to travel, whilst encouraging optimism and building confidence for the future.
Despite much ongoing uncertainty, the campaign asks travellers to ‘reconnect, revisit and rediscover’ what matters most to them.
The campaign launches with a short film across Skyscanner’s owned channels – social, email, content – and features a range of stunning, scenic imagery in both static and motion-enabled forms from around the world.
It will initially run organically, with paid activity dialled up when the time is right.
“We are using our voice and position within the global travel landscape to speak up and support travel globally," Skyscanner global brand director Jo McClintock says.
"Our new campaign ‘Rediscover Travel’ is centred around the idea that travel will be possible soon and encourages a positive attitude future trips in a way that is responsible and safe.
"This campaign marks a shift for Skyscanner to a more optimistic tone of voice as some of our global markets begin to embrace the new world of travel.”
Skyscanner’s latest campaign follows on from the success of its #WeWill campaign in April – encouraging hope during the start of the pandemic.
#WeWill achieved 12 million organic social reach and 250% engagement rate improvement against benchmarks.