Sheridan creates Christmas gift collections via TBWA\Sydney

5 November 2019

Creative Agency: TBWA Sydney

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The six-week campaign showcases Sheridan's different gift collections during the festive season.

Each year it gets harder to find a quality gift. This year Sheridan is making it easier by creating a range of cleverly curated gift collections in time for Christmas.

Each unique collection is aimed at certain friends, family members and situations we’re all familiar with during the Christmas period, with the aim of taking the pain out of shopping for that special someone.

The range includes collections like the; “A little too much Christmas Collection”. Perfect for those that take the silly season a bit too seriously. Or the” Don’t Get me Anything Collection”, a gift for the person who perennially asks for nothing, but still expects everything. Rounding out the collections is the last minute, “Oh no, I’ve Forgotten Collection”, for that special person you forget to buy a present for, every year.

“In a time of increasingly disposable gifts Sheridan’s commitment to long lasting quality again shines through in this campaign," Sheridan general manager of marketing Renee Awadalla says.

"Positioning Sheridan as a gifting destination by curating beautifully crafted products into collections suitable for friends and family, to help make choosing a gift that little bit easier."

The collections were brought to life in character-filled, luxurious scenes, demonstrating how Sheridan’s quality products make lasting memories whilst maintaining the charm and sophistication synonymous with the Sheridan brand.

The collections will be released each week throughout the six week campaign, with communications driving people to the Sheridan website where they can explore the curated gift collections.

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