SBS releases outdoor campaign saying F U to racism

15 February 2017
 

Advertiser: SBS

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SBS gets vocal in time for Racism Week.

SBS is advertising its Face Up To Racism Week through an eye-grabbing outdoor campaign.

Created in-house, the out-of-home campaign features a poster with the words '#FU2 Racism' which will temporarily take over bus shelters, train stations, shopping centres and digital billboards.

SBS has also launched the hashtag #FU2racism to accompany the campaign, where users are encouraged to share stories about their experiences.

Face Up To Racism begins 26 February and runs through to 5 March on SBS and consists of different programs and features which explore racism in Australia.

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