Samsung reminds people how weird exercising really is

10 January 2017

Advertiser: Samsung

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If you think about it, working out appears crazy. And Samsung is here to show you why.

A new campaign from Samsung is reminding viewers that exercising is a pretty weird phenomenon.

It shows people the very idea of setting aside time to gather in a common space and force ourselves to do physically uncomfortable things in the interest of improving our health and appearance is pretty strange.

From being berated in public by personal trainers to climbing stairs to nowhere, Wieden + Kennedy Portland pokes fun at the gym industry boom.

Two shorters ads also show how getting fit can be a struggle for regular Joes.

The campaign aims to promote how the Samsung Galaxy S7 + Gear Fit2 can help you reach your goals and help bring on the New Year.

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