Samsung follows one chocolate sauce bottle's quest for love

27 April 2016

Advertiser: Samsung

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Prepare to catch the feels. Sweet.

Samsung has created an adorable new TV commercial which follows the quest of one chocolate sauce bottle to find his perfect partner.

The ad stars couple Kristen Bell and Dax Shepard who have the new Family Hub refrigerator – with in-built cameras so you can see your food – a completely necessary feature.

The camera enters into Bell and Shepard’s fridge, where the chocolate sauce is feeling lonely, outcast by the fitspo carrots and gym-junkie meats, who take one look at him and are disgusted by his sugary goodness.

Everyone seems to have a partner - peanut butter and jelly, lemon and lime … And then chocolate sauce sees his long lost love - milk.

The spot comes from directors Limbert Fabian and Brandon Oldenburg of Moonbot Studios and was made by the same R/GA creative team that previously created Samsung’s Holiday Dreams.

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