Run, fatty, run

25 July 2014

Creative Agency: DDB Sydney
Media Agency: OMD Sydney

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If you're going to fill yourself up with Maccas, you'd probably be wise to go for a run beforehand. The Maccas Run is back.

What's more Australian than a Maccas run? Nothing – if you believe McDonald's, that is.

The fast food chain's latest spot, promoting the return of the McFeast, shows two proud Aussies running around the world in search of a Maccas.

The campaign, created by DDB Sydney, is running across digital, TV, radio and social.

McDonald’s Australia:
Chief marketing officer: Mark Lollback
Vice president marketing: Madeleine Fitzpatrick
Marketing manager: Jo Feeney
Senior brand managers: Jennifer Lim & Katie Reeves
DDB Group:
Chief creative officer: Toby Talbot
Executive Ccreative director: Dylan Harrison
Deputy Executive Creative Director: Cam Hoelter
Production: Revolver
Post production: Method & Cutting Edge
Music: Nylon
Media: OMD

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