Earn driver rewards.
ROLLiN’s is advertising its new Safe ‘n Save app by celebrating drivers for their habits rather than judging them by age group in a campaign via Paper Moose.
“We wanted to craft something visually distinct for the category, with a bit of humour, to challenge perceptions of younger drivers,” said Paper Moose ECD Nick Hunter.
“Thanks to Safe ‘n Save, now they can own safer driving.”
The campaign is rolling out on socials, DOOH, and audio.
“We’re all about championing young drivers and supporting them on their journey,” said ROLLiN’ head of marketing, Annabel Causer.
“Rather than echoing the usual storyline, we’re flipping the script. With Safe ‘n Save, customers are rewarded for their safe driving, and not their age.”
Credits
Client: ROLLiN’
Head of Marketing: Annabel Causer
Marketing Specialist: Amy Gyurasits
Agency / Production: Paper Moose
Executive Creative Director: Nick Hunter
Head of Client Services & Production: Hannah Day
Head of Strategy: Annabelle Rogers
Creative Director: Jeremy Willmott
Senior Creative: Claire Sutton
Senior Creative: Jazz Twemlow
Design Lead: Kenn Huang
Designer: Evelyn Tran
Producer: Jake Brennan
Director: Kids of Bill
Editor: Oliver Trauth-Goik
Sound Design & Mix: Electric Sheep Music
