Celebrating 60 years of the Bathurst 1000.
Celebrating 60 years of the Bathurst 1000, as well as the successful introduction of the new Gen 3 racers, Repco and Thinkerbell knew they needed to 'Bring the Bathurst' bigger and better than ever before.
Legend has it that after his hat-trick winning run in ‘84, Peter Brock dropped his racing glove somewhere upon the track at Mt Panorama, only to be found by a wide-eyed and impressionable young race fan - so it was a stroke of luck when the glove was found for the campaign.
Kym Sutherland, GM marketing at Repco, said Bathurst is the big one; everyone’s favourite.
"And after 60 years of the Great Race, we figured we should really just turn it up and have some fun with its magic, including a few nods to some of our favourite moments and legends," she said.
Thinkerbell executive creative tinker, Ben Couzens, said in Repco's third year of Bringin’ the Bathurst, the agency knew it needed to keep raising the octane.
"When we found this bloke bragging in a pub we simply decided to follow him around with a camera. Happy to report that Angry Anderson was not harmed in the making of this work," said Couzens.
'Bringin’ the Bathurst' is running up to and throughout the race in October. It can currently be found as a long-form film, multiple cuts for TV + online, print, social, radio, POS, catalogue and digital.
Credits:
Client - Repco:
Scott Whiteley - Executive GM Marketing & CX - Automotive Parts Division - GPC
Kym Sutherland - GM Marketing - Repco
Elizabeth Cox - GM Marketing & Retail Strategy - Repco NZ
Priscilla Sugrue - Brand Manager
Brianna Hailey - Brand Specialist
Agency - Thinkerbell:
Gideon Nedas - Lead Thinker
Nic Molyneux - Lead Creative Tinker
Benjamin Mann - Lead Creative Tinker
Julia Keller - Thinker
Claire Montfort - Lead Production Tinker
Marcus Byrne - Head of Art
Ben Couzens- Executive Creative Tinker
Katrina Khao - Head Brand Thinker
Chris Buchanan - Lead Creative Tinker
Simon Flemming - Lead Creative Tinker
Jim Ingram - National Chief Creative Tinker
The Producers - Production
Matt Kamen - Director
