Reebok has partnered with experiential and digital communications firm Inlink to launch its Reebok ZPump Fusion running shoe to a fitness and office worker audience on Australia's eastern seaboard.
Reebok is also set to sponsor the CityLife ‘Live’ channel across Inlink’s digital-on-screen media network, reaching 174 digital touch points and a fitness audience of 168,000+ gym members.
The Inlink digital screen network will showcase Reebok sponsored health insights, running series and points of interests to gym visitors.
Meanwhile, gym members and office workers will be offered complimentary foot massages and an opportunity to try the new Reebok ZPump Fusion women’s and men’s ranges at various city locations.
Reebok is also giving away Rebel Sport vouchers.
Inlink has more than 2500 digital screens in more than 800 locations with an audience of nearly three million people nationally.