For a limited time only.
Red Rooster is launching a new Cheeseburger in a campaign via creative agency Leo Australia.
Ashley Hughes, Red Rooster's CMO, said that at a time when burgers are driving the strongest growth in QSR, Reds is on a mission to position itself as the go-to restaurant to satisfy Australians’ serious burger cravings.
“We’re making a deliberate move into burger territory with something that’s familiar and unforgettable,” said Hughes.
“The Cheeseburger is aimed at attracting new customers with a familiar cheeseburger flavour hit, while winning back lapsed fans, particularly 18–34-year-olds, with a new take on the crowd-pleasing classic.”
Spearheaded by a 15” TVC is live across online video, social and digital, with media and production by Publicis Groupe’s Atomic 212 and Prodigious Australia.
Red Rooster’s new Cheeseburger is available from July 2 for a limited time only at participating restaurants, plus drive thru, take away, click and collect, and delivery nationwide.
“This isn’t just a burger launch, it’s a brand statement,” said Hughes.
“We’re showing Aussies that Reds is evolving, innovating and ready to satisfy their chicken cravings and take on the burger giants all in one go.”
Credit List
Client: Red Rooster
Ashley Hughes, Director of Marketing, Red Rooster
Jane Hillsdon, Marketing Manager, Red Rooster
Julia Lo Presti, Senior Brand Manager, Red Rooster
Rebeccah Sowden, Assistant Brand Manager, Red Rooster
Stella Katsaros, PR & Communications Manager, Red Rooster
Creative Agency: Leo Australia
Group Business Director: Shae Jones
Business Director: Daniella Garabedian
Business Manager: Max Reiser
Creative Director: Michelle Walsh
Copywriter: Bill Scheggia
Art Director: Lewis Catalano
PXP Senior Integrated Producer: Laura Midalia
Production Company: Prodigious
Director: Josh Logue
Executive Producer: Tim Pietranski
Producer: Lucy Burne
Media Agency: Atomic212
