Red Rock Deli, Andy Allen of Three Blue Ducks partner for online cooking series.
Red Rock Deli has partnered with MasterChef 2012 winner Andy Allen of Sydney-based restaurant Three Blue Ducks for its 'inspired by' online content series.
Created by PHD and production company Projucer, the series promotes the Red Rock Deli special reserve range chips, including the sea salt and black truffle, slow cooked lamb with Barossa shiraz, and champagne and shallot flavours.
Red Rock Deli brand manager Lauren Mather says the special reserve range includes “high-end flavours you'd expect to find in a restaurant” and the campaign heroes “gourmet” ingredients and flavour combinations.
The campaign is running across TV, digital and social, and is supported by activations in Chadstone shopping centre, as well as points of sales displays in Coles supermarkets and retail marketing activity.
The series will run until July.