Realestate.com.au captures people's backyards during isolation

3 June 2020

17 0
Produced entirely via virtual working methods and adhering to social distancing restrictions, the homes were filmed using a single drone over two days.

This week realestate.com.au launches a national advertising campaign capturing the simplicity of Australia’s connection to home, via people’s backyards.

Produced entirely via virtual working methods and adhering to social distancing restrictions, the homes were filmed using a single drone over two days, in the midst of Stage 3 restrictions.

Families volunteered to be filmed in the ‘isolation safety’ of their backyards.

“Over the last few months our homes and backyards have become our classrooms, offices, gyms and so much more. What we value in our home is now evolving, with home offices and outside space becoming more important. Remote working has opened up so many opportunities in home ownership," REA Group chief audience and marketing officer Melina Cruickshank says.

"With enquiries jumping by 49% year-on-year in May on realestate.com.au, buyer demand is absolutely surging. It’s very clear that if people are looking to sell, they must advertise on the platform 11.2 million people use, realestate.com.au."

The company announced new record audiences delivered in May, underpinned by a strong increase in buyer activity across the site. 

"While it’s been critical to support our customers and consumers through the short term impacts of COVID-19, we knew it was equally important to think long-term," Cruickshank says.

"This meant we made an active decision to continue to invest in marketing our brand and products throughout the COVID-19 pandemic. Millions of people rely on realestate.com.au when buying or selling property and we wanted to do everything in our power to minimise the disruption brought to the property market.”

Latest Campaigns

comments powered by Disqus