QT Melbourne opens creative project to celebrate launch

17 August 2016

Creative Agency: Cummins&Partners

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#RoomNumberRedo invites the public to reimagine hotel room numbers to win an invite to the QT's opening night party and a hotel stay.

The campaign, by Cummins&Partners, while see high profile judges including Liz Sunshine, Nick Shelton, Gemma O'Brien, Fabio Ongarato, Kris Smith, Adam Ferrier and Grant Smillie choose the most creative submissions. Entries can include paintings, dance, song, photography, a piece of writing or even a performance but must be submitted via Instagram using the hashtag #RoomNumberRedo.

Cummins&Partners ECD Julian Schreiber says: "Every QT hotel is unique and buzzing with creative energy. #RoomNumberRedo is our way of inviting people with those same qualities to be part of the launch, rub shoulders with the country’s creative elite and just have a ball on opening night.”  

QT Hotels and Resorts group MD David Seargeant says: "QT Hotels & Resorts are all about connecting with the fabric of their respective cities and with the beating heart of the local communities. In Melbourne, this is truly expressed through the creative arts - #RoomNumberRedo captures the essence of this philosophy perfectly."

The campaign can be followed via #RoomNumberRedo on Instagram or at www.roomnumberredo.com.

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