Qantas sells sleep

20 February 2015

Advertiser: Qantas
Media Agency: OMD Sydney

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Flying in cattle class is not conducive to sleep, however in Qantas's Business Class suites you won't be able to stop yourself from nodding off.

The campaign, which launches this Sunday (22nd February) shows a women settling in to her flight after enjoying a Neil Perry meal and the comfort of the new Qantas A330 Business Suite with fully flat bed. Even though she appears to want to enjoy the entertainment on board, she can't help herself from falling asleep because she is just so comfortable. A problem not had in economy.

The campaign, which was created by the Special Group, includes a television commercial, out of home (OOH) and digital elements, as well as running across Qantas' social and owned channels.
Watch the spot for yourself above.

Agency: Special Group
Director: Damon Cameron (Collider)
Production Company: Collider
Music: Elliot Wheeler (Turning Studios)
Post Production: alt vfx

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