One for the mums.
Qantas has released the latest rendition of its Feels Like Home campaign – called Feels Like Home.
Featuring a real-life reunion between an Australian mum and her overseas-based son after four years apart, the mum-of-four had been separated from her Japan-based son during COVID.
The heartwarming moment of the mum and son finally getting a hug at her 60th birthday party in country Victoria was filmed in real time, and the reactions are real.
Timed with Mother’s Day, the 60 second ad will launch on May 14 across TV, cinema, video and outdoor channels, running until the end of June.
The ad was developed by Qantas in partnership with creative agency The Monkeys, part of Accenture Song. Qantas’ Feels Like Home campaign is known for featuring real Australians and real employees.
The story is told against the musical backdrop of Randy Newman’s Feels Like Home, sung by Australian singer Martha Marlow.
Qantas first launched the Feels Like Home series in 2014 highlighting stories of how the national carrier brings people together.
Marlow first sung Feels Like Home for the campaign in 2014 and is back again for this rendition.
Credits:
The Monkeys, part of Accenture Song
Director: Madeline Clayton
Production Co: Rabbit
Executive Producers: Alex Hay & Lucas Jenner
Producer: Katrina Maw
Cinematographer: Ari Wegner
Production Designer: Ruby Mathers
Casting Director: Danny Long
Japanese Facilitation Co: Nakama
Editor: Simon Price
Colourist: Mikey Pehanich @ BlacksmithVFX
Post Production: Arc Edit
Music Arrangement: MassiveMusic
Sound Design: MassiveMusic
