Directed by Revolver’s Matt Devine.
Nib is helping Australians feel confident they have the right cover when it matters in a campaign via Dentsu Creative.
Launched earlier this month, the campaign includes films directed by Revolver’s Matt Devine, featuring Aussies Winning at Health Insurance, Winning at Recovery, Winning at the Physio and Winning at Middle Age.
The films follow a nostalgic, 80s-inspired montage set to the tune of the Scarface anthem Push It to the Limit, with reimagined lyrics.
"Health Covered reflects a simple idea, helping Australians feel confident they’ve got the right support when they need it,” said nib senior manager brand & acquisition, Kirsty Tapscott.
“We wanted to create something that felt familiar, entertaining and distinctly Australian, while making health insurance a little easier to relate to.”
The campaign features nib’s brand ambassadors, rugby league Paul "The Chief" Harragon and Australian footballer Mary Fowler, nib’s Chief Health and Wellbeing Officer.
The pair appear throughout the campaign in custom 80s-inspired tracksuits, accompanied by a retro soundtrack from their custom-built 80s van.
“Health insurance isn’t known for being entertaining, but with the help of nib ambassadors The Chief, Mary Fowler, and of course the musical wizardry of the great Giorgio Moroder, we’ve created something Australians will remember,” said Dentsu Creative executive creative director, Zac Pritchard.
“It was a monumental effort from our team to bring this to life; and hats off to our partners at Revolver. Otis, Sam I Am and of course the legends at nib, for helping us ‘win at advertising’.”
