The first campaign under the new platform launches in Australia today across out-of-home, digital video, social, and point-of-sale.
Peter Lehmann Wines has launched a new brand platform and strategy devised by creative communications agency Connecting Plots which encapsulates the brand’s rich history and winemaking expertise in an uncomplicated yet meaningful brand platform, Like No Other.
The brand platform will be rolled out across global markets including the UK, Canada, and China to activate locally.
The launch comes as Connecting Plots expands its remit with parent company Casella Family Brands, taking responsibility for the creative, digital, social, and media for premium wines including Peter Lehmann Wines, The Magic Box Wine Collection, Brand’s Laira, and Morris Of Rutherglen.
The first campaign under the new platform launches in Australia today across out-of-home, digital video, social, and point-of-sale.
The initial creative, developed by Connecting Plots, features a beautiful and striking key visual, highlighting the premium portfolio of wines before revealing the new messaging.
“Peter Lehmann Wines has such a distinct and rich story with a longstanding history of winemaking excellence. We identified the need for a creative springboard to communicate this to consumers around the world in a succinct and relevant way, in a category that can sometimes be quite complex,” Casella Family Brands global marketing manager premium wines Nicole Gardner says.
“It was important for the platform to celebrate the uniqueness of the brand, as well as paying homage to Peter Lehmann himself who was a trusted, one-of-a-kind character of the Barossa. We believe Like No Other has the longevity and breadth to carry the brand well into the future."
Connecting Plots managing director Tom Phillips says the agency is delighted to be extending its relationship with Casella Family Brands.
“The new brand platform we’ve developed for Peter Lehmann Wines really captures the essence of the brand's rich history, culture and experience," Phillips says.
"We look forward to sharing our integrated expertise, helping the teams develop global strategies, and optimising their digital experience across the entire Casella Family Brands portfolio."
Credits
Client: Casella Family Brands
General Manager: Libby Nutt
Head of Strategy & Innovation: Michael Sergeant
Global Marketing Manager, Premium Wines: Nicole Gardner
Senior Brand Manager, Premium Wines: Adrienne Renton
Assistant Brand Manager, Peter Lehmann Wines: Shannon Reynolds
Agency: Connecting Plots
Creative Partner: Dave Jansen
Planning Director: Annabelle Rogers
Senior Strategist: Tim Collier
Group Account Director: Gemma ap Geraint
Account Director: Gemma Barr
Snr Art Director: Paul Bennell
Snr Copywriter: Andrew Fraser
Design: Joe Davies-Griffiths
Producer: Melanie Reardon
Managing Director: Tom Phillips
Stills Photographer: Craig Wall - Sam I Am
Stills Producer: Anna Morwenna
Director of Photography: Tony Luu
Production Designer: Loretta Cosgrove
