Featuring a live police interrogation scene inspired by the film.
Paramount Pictures is celebrating the launch of The Naked Gun with Pamela Anderson and Liam Neeson in a campaign via Hello.
Hello installed what initially appeared to be a standard portable toilet in Sydney’s Entertainment Quarter.
Once participant entered and secured the latch, a large container was rolled over the exit door, housing a live police interrogation scene inspired by the film.
“We wanted to bring the humour of The Naked Gun off the screen and into everyday life,” said Hello managing director Sam Kelly.
“Dropping Aussies into an interrogation straight from a dodgy portaloo was the kind of unexpected, ridiculous moment that gets people laughing and sharing.”
The entire experience was captured on hidden cameras and published with talent approval in viral social formats.
The stunt was amplified by influencers Josh Mansour and Jad Nehmetalla.
CREDITS
Managing Director: Sam Kelly
Director of Social & Editorial: Ben Stavert
Head of Events: Olivia Watts
Head of Design – Seamus McShane
Campaign Director: Caitlyn Gregson
Account Director - Samantha Crooks
Senior Account Manager - Abbie Bradwell
PARAMOUNT PICTURES AUSTRALIA
Erin O’Neill: Marketing Director
Alice Tran: Senior Media and Digital Manager
Hannah Brown: Senior National Publicity Manager
Lucy Carter: Media Manager
Terryn Wood - Digital Marketing Executive
Media Coordinator: Hadia Yosufzai
