P&O Cruises unveils 'Get Your Crew Onboard' via Bashful

28 April 2022

Creative Agency: Bashful

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Josh Addo-Carr, James Tedesco, Daly Cherry-Evans and more footy favourites jump onboard.

P&O Cruises and creative agency Bashful have unveiled ‘Get Your Crew Onboard’ starring a lineup of Australia’s footy players.

They include: Josh Addo-Carr, Clint Gutherson, Brian To’o, Damien Cook, Jessica Sergis, James Tedesco,  Daly Cherry-Evans and Ray Warren as the voice over.

The campaign follows one of Hollywood’s most well known tropes in any hesit film, the 'Getting The Crew Together' montage, following each player as they 'jump onboard'.

Bashful has worked with P&O for over eight years, delivering numerous campaigns spanning brand, retail, and beyond. Their partnership has resulted in effective creative work that has broken sales records for P&O Cruises Australia.

Daniel Barrett, Bashful creative director said: “If you’ve planned a group getaway, you know it isn’t easy. With P&O, the hardest part is wrangling your mates. Our heist concept was a nice way to bring this to life. We had a lot of fun collaborating on this project with P&O, the NRL, Ariel, and the Airbag team.”

P&O Cruises marketing director Narelle Riley said: This felt like the perfect opportunity to leverage our long-standing partnership with the NRL and get the ultimate crew of Aussie players onboard with P&O Cruises.”

The TVC first aired on Sunday April 24, and will be shown on TV, VOD and on the big screen at the games throughout the footy season.


VP Sales & Marketing: Ryan Taibel
Marketing Director: Narelle Riley
Marketing Manager, Brand & Content: Nicola Wyllie
Marketing Manager, Retail: Hannah Baynes
Marketing Specialist: Georgia Jameson
Sales Specialist: Nola Melamet
Channel Account Manager: Chris Rich


Creative Partner: Emil Vrisakis
Creative Director: Daniel Barrett
Head Of Design: Simon Macias
Senior Art Director: Liane Dowling
Strategy Partner: Guy Marshall
 Planner: Nick Hartland
Client Services Director: Jade Ramsey-Elliot
Senior Account Director: Nicole de Pear
CEO: Simon Bookallil
Production Company: Airbag Director: Ariel Martin
Executive Producer: Alex Tizzard
Line Producer: Scarlett Howard
Editor: Charles Ivory
Colourist: Yanni Kronenberg
Online: White Chocolate
Sound: Sonar



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