Optus: Where can your internet take you?

17 April 2015

Advertiser: Optus
Creative Agency: M&C Saatchi (NSW)

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Optus has launched a new spot which turns the family home into a spaceship, a nightclub and even takes you on safari in Africa.

Created by M&C Saatchi and directed by the award winning Paul Middleditch , the TV ad shows a typical Australian family accessing an amazing world of sport, travel, communication, gaming and music all via their unlimited broadband.

The TVC features special effects by ALT VFX and a score created by Sydney-based composer Elliot Wheeler, who wrote for the film The Great Gatsby.

Karen Phipson, director active consideration at Optus, said: “The Live Unlimited TVC was a real passion project for the Optus team. The brief was to bring to life the limitless possibilities of Optus broadband. We wanted to elevate ‘unlimited’ and tap into the feeling and joy it brings and the places it can take you.”

Andy Flemming, creative director at M&C Saatchi, added: “The Internet is one of the greatest creations of all time. The sum total of human knowledge is in there, as are the friends we connect with and the movies and music we want to consume, so the spot needed to cover a variety of different genres and moods - playful, epic, tender, silly and human. I think Paul’s one of the few directors who can pull something like that off. We’re delighted with how it turned out and ALT definitely enjoyed geeking out with the space scenes.”

Production Company: Plaza Films
Director: Paul Middleditch
Executive Creative Director: Ben Welsh
Creative Director: Andy Flemming
Writer: SRI Mogeri
Art Director: Ronojoy Ghosh
Sound: Elliott Wheeler
Agency Executive Producer: Loren August
Producer: Peter Masterton
Group Strategy Director: Sophie Ayles
Group Head: Chiquita King
Group Account Director: Yeah Gandhi
Senior Account Manager: Faith Smith

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