"To educate people on the potential for living smarter, not harder."
Optus Smart Space has lanched content series, Flipping Smart, with Three Birds Renovations as part of 360 partnership via Emotive.
The partnership, delivered end-to-end via Emotive and produced in conjunction with Reel Focus films, includes a range of custom content alongside the launch of a new branded entertainment format, Flipping Smart.
Rhian Mason, head of creative amplification at Emotive, said the team identified that one of the key elements many people overlook when they renovate or improve their space is smart technology.
"Enter Three Birds Renovations and a deeply engaged audience of millions of passionate renovators, across YouTube and social media," said Mason.
“In an emerging and relatively complex category of smart technology, we needed a creative solution to educate potential customers while also driving an emotional connection to spark interest and demand."
Central to the partnership is Flipping Smart, an episodic four part series hosted by TBR that lives on YouTube.
Offering a unique take on the usual home reno show, the series visits Three Birds Reno School students, revealing their renovations, whilst showcasing how the latest smart tech is the missing link when it comes to transforming a space, with the help of the Optus O-Team.
Alongside the Flipping Smart episodic series, Smart Spaces will be deeply integrated into Three Birds ecosystem across Youtube, social, and broader digital channels.
Lana Taylor, co-founder and director at Three Birds Renovations said the Three Birds Renovations as a brand is all about creating an engaged community of women helping women to create their dream homes.
"When Optus reached out to us with their Smart Spaces and O-Team concept it immediately resonated with us because it taps into a real insight that women often overlook integrating smart tech into their homes during a renovation or new build," said Taylor.
Cameron Luby, head of consumer marketing at Optus said they were excited about this partnership with TBR.
"There are fantastic synergies between us, with both businesses dedicated to helping people transform and optimise the spaces that mean the most to them," said Luby.
"This really is the perfect partnership to educate people on the potential for living smarter, not harder, and really bringing to life all the benefits of having our expert O-Team there to help from start to finish. And with the Flipping Smart series we have a suite of content that allows us to do that and be the entertainment, not the interruption.”
The content will be promoted extensively across digital and PR, leveraging the power of the TBR’s fan base.
Credits:
Client: Optus
Smart Spaces Marketing, Content Marketing Manager: Ryan McKinnon
Smart Spaces Marketing, Associate Director: Alayna Peters
Smart Spaces Marketing, Associate Director: Shahida Yosufzai
Head of Consumer Marketing: Cam Luby
Creative agency: Emotive
CEO and Founder: Simon Joyce
Head of Strategy and Managing Partner: Michael Hogg
Strategy Director: Anna-Claire Clendon
Business Director: Molly Rugg
Business Director: Andrea Dalton-Doran
Account Director: Robyn Claffey
Creative Director: Zane Pearson
Creative Director: James Pash
Creative Director: Rory Pearson
Head of Production: Hayley-Ritz Pelling
Senior Producer: Michael Hollis
Senior Producer: Sophia Delimihalis
Creative amplification: Emotive
Head of Creative Amplification: Rhian Mason
Talent Acquisition Director: Ben Keep
Media Partner: Three Birds Renovations
Co-Founder & Sales & Marketing Director: Lana Taylor
Co-Founder & Creative Director: Bonnie HIndmarsh
Co-Founder & Operations Director: Erin Cayless
Head of Partnerships: Louise Cottrel
Marketing & Content Manager: Milly Hall
Production company: Reel Focus Films
Director: Paul Powers Line
Producer: Ally Pinnock
DOP: Matt Maule
Art Director: Ruth Levi
Editor: Jes Laverick
Colourist: Reel Focus Films
Sound: Electric Sheep Music
Online: Warren Yee
