Embedded in Portugese culture.
Oporto has just launched a new menu available from 9PM until late in a campaign via a.glo and Atomic 212.
“Late-night food is embedded in Portuguese culture, and it’s how many of our customers eat today,” said Oporto head of marketing Ben Simmons.
“This campaign makes Oporto part of those late-night moments in a way that's authentic to our brand.”
The new menu features Pulled Flame-Grilled Chicken Loaded Chips, BBQ Crispy Wings, Jalapeño Poppers, and the Schnitt Faced Burger.
The campaign is rolling out across social, digital, influencer and earned media, with targeted ads on Meta and Twitch.
“Our partnership with Oporto is about delivering brave, culturally sharp, creative work that earns its place in people’s lives and social feeds,” said a.glo managing partner Kent Pearson.
“Late Night sets the tone for what’s next. We’re just getting started.”
Credits
Client: Oporto
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CEO: Therese Frangie Jayawardene
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Head of Marketing: Ben Simmons
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Marketing Manager: Jasmin Clements
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Senior Brand Manager: Kristina Sutevski
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Social Media Manager: Anja Cohen
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Assistant Brand Manager: Simone Madden
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Digital Marketing Manager: Joe Robinson
Integrated Agency: Connecting Plots Group
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Social, Influencer & Content: a.glo
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Creative & Comms: Connecting Plots
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Earned & PR: CPPR
a.glo
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Managing Partner: Kent Pearson
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Group Business Director: Alice Sherrah
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Chief Creative Officer: Dave Jansen
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Senior Copywriter: Lisa Jackson
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Design Director: Blair Palmer
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Integrated Producer: Rachel Heffernan
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Senior Social Media Manager: James Vidigal
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Social & Content Manager: Sarah Kennedy
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Creative Operations Director: Mary Morrell
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Head of PR: Katie Eastment
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Account Director: Mond Liu
Media Agency: Atomic 212°
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Client Lead: Ashleigh Pitcher
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Performance Director: Karla Silva Villegas
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Digital Performance Manager: Nathaniel Marin
