Old Spice just made the weirdest commercial ever

8 June 2016
 

Creative Agency: Wieden & Kennedy

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A burping bear, a creepy clown and a tomato sauce facial – is this the weirdest ad you’ve ever seen?

Wieden + Kennedy has outdone itself with the strangest commercial to ever hit Old Spice.

The agency has merged two strange Old Spice spots from last year and remixed them, with help from video artist Nick

DenBoer, to create a “horrifying mutant nightmare abomination” – their words, not ours.

W+K told Adweek the idea for the remix came from realising it had the usage rights for a few 2015 commercials.

Just because you have the rights, doesn’t always mean you should use them…

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