Old Spice aficionados unite in latest spot

27 November 2015
 

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Pitchmen Mustafa and Crews declare themselves to have been “best friends all along”, playing the piano, riding bikes and engaging in a game of mini golf. All while bare-chested wearing just a towel and a pair of shorts, respectively, of course.

Love for Old Spice has led its warring pitchmen Mustafa and Crews to unite in the latest spot for the American male grooming brand.

In the ad, Isaiah Mustafa and Terry Crews declare themselves to have been “best friends all along”, playing the piano, riding bikes and engaging in a game of mini golf. All while bare-chested wearing just a towel and a pair of shorts, respectively, of course.

The “Truce” ad follows a series of spots released by brand in which its uber muscle-bound pitchman, Crews, came face-to-face with suave pitchman of yesteryear, Mustafa, with both trying to dominate the airtime to be considered the ultimate Old Spice salesman.

While in those ads, Crews and Mustafa fought over which scent is best, this time around they're more than happy to agree that “all the scents are great”. They just ask that you “make a smellmitment” to at least one.

What do you think? Stretching a great idea thin or still have love for the Old Spice guys? And where do Mustafa and Crews go from here? Leave your thoughts below ...

 

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