Rediscover the screen.
NZ On Screen is inviting New Zealanders to rediscover the screen stories that have shaped Aotearoa in a campaign via Coles & Co.
Built on the insight that nostalgia is something people actively search for, the campaign positions NZ On Screen as the home of the Kiwi stories audiences loved and the ones they never had the chance to see.
"Every New Zealander has memories shaped by what they've watched on screen,” said Coles & Co creative director Renee Williams.
“From Billy T. James to Susie Cato, Dr Ropata to Paul Holmes, these aren't just television personalities or programmes – they're part of our collective story.
“We wanted to celebrate that nostalgia while reminding people that NZ On Screen is where those memories live, alongside countless Kiwi stories many of us have never had the chance to discover."
The fully integrated campaign launched in May across cinema, TVNZ+, Meta, digital display and out-of-home.
The platform offers more than 120 New Zealand feature films to rent alongside thousands of free local titles.
“This relaunch marks a significant new chapter for NZ On Screen,” said NZ On Screen publicity and marketing manager, Alice Casserly.
“We've created a platform that makes it easier than ever for audiences to discover and enjoy New Zealand screen stories, and this campaign captures exactly why those stories matter.
“It's an invitation for people to reconnect with the stories that have shaped us, while helping a new generation discover them for the first time."
Campaign Credits
Creative Agency: Coles & Co
Executive Creative Director: Jon Coles
Creative Director: Renee Williams
Client Service Director & Strategy: Carla Tamahori
Senior Writer: Mike Ramsay
Senior Designer: Dan Sulit
Senior Producer: Sara Pethybridge
Senior Video Editor: Tom Mannion
Sound Mix: Factory Studios
Client: NZ On Screen / Digital Media Trust
Client Contact: Alice Casserly, Publicity & Marketing Manager
