NRMA Insurance offer 'Help Like No One Else' via The Monkeys

12 July 2021
 

Advertiser: NRMA
Creative Agency: The Monkeys

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The campaign tells the stories of dedicated NRMA Insurance employees who help customers each day.

While most people cannot prepare for how they would respond if a disaster were to strike, the latest campaign from NRMA Insurance shows Australians that help is there when they need it.

Created by The Monkeys, part of Accenture Interactive, Help Like No One Else showcases the depth of experience NRMA Insurance assessors have when they help a customer during a claim.

Directed by Daniel Kaufman, the campaign film follows Judi, who has been an NRMA assessor for 32 years, as she journeys to an insurance claim while recalling her experiences on the job.

The integrated campaign extends through broadcast, cinema, OOH, press and radio, telling the stories of other dedicated NRMA Insurance employees who help its customers each day.

NRMA Insurance chief marketing officer Brent Smart says: “Since I joined the company, I’ve heard incredible stories of how our people help.

"The challenge is how to tell those incredible stories in a way that doesn’t feel like just another testimonial employee ad. We found a way creatively to honour our incredible people and the way they help our customers.”

The Monkeys creative director Barbara Humphries says: “While you can never prepare for how you’ll react when the unexpected happens, NRMA Insurance assessors spend their whole lives preparing to help you in that moment.

“Hearing Judi talk about many years on the job, experiencing some of Australia’s worst moments, we were moved by the courage, empathy and dedication that sets her and her team apart. We were determined to tell that story.”

Credits:
Client: NRMA Insurance

Chief Marketing Officer: Brent Smart

Director, Brand Marketing: Sally Kiernan

Director, Content & Customer Engagement: Zara Curtis

Director, Group Brand Strategy: Caroline Hugall
Brand Strategy Lead: Anna Jackson
Creative Lead: Elizabeth Stokes
Creative & Innovation Specialist: Mahsa Merat

Creative Agency: The Monkeys, part of Accenture Interactive

Co-Founder & Group CEO: Mark Green
Co-founder & Group Chief Creative Officer: Scott Nowell
Chief Creative Officer: Tara Ford
Managing Director: Matt Michael
Creative Directors: Barbara Humphries & Benn Sutton
Creative Team: Barnaby Packham & Danny Pattison
Designers: Megan Lecky, Lauren Elliot & Dale Bigeni
Chief Strategy Officer: Fabio Buresti
Head of Planning: Hugh Munro
Head of Production: Penny Brown
Print Producer: Matt Tilbury
Business Lead: Kezia Quinn
Senior Business Director: Ashley Robertson
Senior Business Manager: Sophie Finckh

US Production Co: Anonymous Content
Director: Daniel Kaufman
Executive Producer: Lori Stonebraker

AUS Production Co: FINCH
Managing Director & EP: Corey Esse
Executive Producer: Loren Bradley
Producer: Sarah Nichols
Cinematographer: Jeremy Rouse
Prod Designer: Vanessa Cerne

Post Production: Arc Edit
Editor: Dan Lee
Executive Producer: Daniel Fry
VFX Sup: Eugene Richards
Titles: Supervixen

Sound & Music: Sonar
Sound Designer: Timothy Bridge
Composer: Antony Partos

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