Put your hands up, who wants to do the laundry?
Put your hands up, who wants to do the laundry? Not many takers for that one. But at least Unilever is one step closer to making washing clothes easier with OMO 3 in 1 Capsules.
Head of Homecare for Unilever Australia and New Zealand, Lorna Ash says while laundry might be a chore for many, it’s a growing category with huge potential and we are committed to making laundry easier for Aussies.
“While laundry capsules are a relatively new format in Australia, in some overseas markets we see many more consumers using capsules. Here in Australia demand is growing rapidly at more than 50 per cent in the last year. With this campaign we are proud to make consumers aware of how easy capsules are to use, while delivering great smell and fantastic cleaning results.”
The new campaign not only highlights just how easy OMO Capsules make it, with people having fun testing their basketball skills throwing the tabs into the drum, but also explains how they are better for both your clothes and the planet by getting rid of the toughest stains in less time, using naturally derived stain removers.
Mardi McConnochie, senior writer at Now Screen: “Every time anyone researches a laundry ad, everyone loves the bits with kids getting dirty and mentally switches off as soon as you show laundry.
“It was great to be able to make the washing machine shots as much fun as playing in the mud.”
Credits:
Client: Unilever
Lorna Ash- General Manager Homecare ANZ, Unilever
Andrea Marinoni- Senior Marketing Manager- Homecare ANZ, Unilever
Tansy Skidmore- Brand Manager- Homecare
Creative Agency and Production Company: Now Screen
CEO: Mark Silcocks
Client Service Director: Colin Murace
Global Creative Director: Dana Holder
Senior Writer: Mardi McConnochie
Global Producer: Aryani van Dam
Producer: Renata Macri
Director: Jason Wingrove
Editor: Esteban de la Concha
Sound: Mark Gluhack
