Tasman Butchers asks Australians to identify ingredients in a Secret Sausage

22 April 2021

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The radio campaign was brought to life by Town Square.

Tasman Butchers is launching a new brand platform, positioning itself as ‘The Meat Specialists’ in a new integrated campaign from independent agency Town Square.

At the centre of the campaign are the real life butchers, Frank and Mario, who own and operate the Tasman Butchers network.

In partnership with Fox FM, these dedicated butchers are running a competition around a new Secret Sausage, with the first listener who correctly identifies the ingredients set to win $10,000.

Working with Fifi, Fev & Nick from Fox FM’s breakfast show, Frank and Mario are creating this new sausage with a combination of ingredients to challenge the detective skills of your taste buds.

The Secret Sausage hits the shelves at Tasman Butchers on Friday 23 April and the competition runs on Fox FM for three weeks from Monday 26 April.

People will also be hearing from Frank and Mario in a campaign of radio advertising across Fox FM and Triple M, discussing how they source their fresh meat and the traditional craft skills of the butcher that set them apart in the market.

This radio activity will also be supported by brand OOH and digital activity, with all elements of the creative, media planning and buying being created and managed by Town Square. 

Tasman Butchers
Owners: Frank Porcino & Mario D’Ambrosio
CFO: Alex Micari
Marketing Manager: Meg Kerr
Graphic Designer: Lynley Holmwood

Town Square
Creative Director: Brendan Day
Art Director: Benny Moore
Chief Strategy Officer: Neville Doyle
Head of Media: Adrian Tan
Account Director: Jackson Van Maanen
Producer: Bec Stielow
Radio Production: Bang Bang

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