Super heroes are taking over News Corp Australia’s newspapers as part of a Hulk-sized comic book collectable launch.
News Corp has launched a campaign to promote the launch of the Marvel Ultimate Super Hero Comic Book collection, which is available from this Sunday.
To promote the 14-day collectable comic books that tell the stories of Iron Man, Thor, Spiderman and The Hulk, the publisher is releasing a national TV commercial, social media advertisements and owned media coverage.
As part of the launch, 200 kids in each state dress up as their favourite superhero for a morning of fun in partnership with Nova Entertainment. In Sydney, the costume clad kids took over SkyZone.
News Corp managing director of metro and regional publishing Damian Eales says: “Super heroes are a part of growing up as they inspire and motivate kids to achieve the impossible. We’re proud to give families an affordable way to get their hands on this exclusive comic book collection for their little heroes.
“Marvel characters have no limit in terms of their popularity and this collection has been specifically chosen to appeal to super hero fans everywhere; boys and girls; young and old," he adds.
The full collection includes the following comic books: Spider-Man, Iron Man, Thor, Nick Fury, Ant-Man, The Avengers, Black Widow, Captain America, Hawkeye, Guardians of the Galaxy, Wasp, Ultimate Spider-Man Team Heroes, Falcon and Hulk.
The first in the collection is Spider-Man, which comes free with the purchase of each newspaper below.
Participating newspapers are:
The Daily and Sunday Telegraph
Herald Sun and Sunday Herald Sun
The Courier-Mail and The Sunday Mail
The Advertiser and Sunday Mail
Mercury and Sunday Tasmanian
NT News and Sunday Territorian
The Sunday Times (WA)
Gold Coast Bulletin
The Cairns Post