The promotion ran nationally from October 1 onwards and was amplified across social, out of home advertising, radio and online in the lead up to the final show.
Australian brewer Mountain Goat celebrated its latest goat run venture, launching the GOATLotto show.
Part lotto and part late night talk show, GOATLotto is a month-long retail promotion, all in the name of selling some very enjoyable beer.
Those who purchased a carton and uploaded their receipt received a unique set of lotto numbers that secured their place in the draw to win a range of life changing prizes – like $50k, or an egg from Alien vs Predator the movie.
Created by The Monkeys, part of Accenture Interactive, and directed by The Glue Society, the promotion ran nationally from October 1 onwards and was amplified across social, out of home advertising, radio and online in the lead up to the final show held on November 11 2020.
Those who entered simply needed to watch the GOATLotto show, hosted by Glen and Mick the Goat, to see if their lucky numbers appeared on screen.
“GOAT is an uncomplicated beer and while we needed a good gimmick to sell a few more cases this month, we really wanted to keep it simple," Mountain Goat Beer marketing manager Marc Slater says.
“GOATLotto not only helped to do that – we cleared out the bank account and got rid of an old couch at the brewery as well as some leftover stubby holders.”
The Monkeys Melbourne chief creative officer Ant Keogh, adds: “We tried to do a real lotto but legally we can’t, so we’ve done this instead.”
Client: Mountain Goat Beer
General Manager – Mountain Goat Beer: Mick Bentley
Marketing Manager – Mountain Goat Beer: Marc Slater
Creative Agency: The Monkeys, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Head of Planning: Michael Derepas
Art Director: Zenon Predecki
Copywriter: Cody Naetzker
Senior Craft Designer: Raph Tamkalis
Designer: Chris Thompson
National Head of Production: Romanca Mundrea
Producer: Emma King
Group Content Director: Sophie Gosper
Content Director: Navin Arunasalam
Content Manager: Allan Carlow
Production Company: Revolver/ Will O’Rourke
Director: The Glue Society
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/Partner: Pip Smart
Executive Producer/Producer: Jasmin Helliar
Producer: Max Horn DOP: Jordan Maddocks
Editor/Post Production: The Glue Society Studios
Sound: Squeak E. Clean Studios