More Give. Less Take.

9 October 2013

Advertiser: NAB

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It's a pop culture cornucopia in NAB's latest campaign centred around its 'More Give, Less Take' proposition.

With iconic figures ranging from Dorothy and Scooby Doo to Gremlins and Jaws, the work by Clemenger BBDO Melbourne is designed to embody the banking giant's commitment to customers.

"It's a fun campaign with a serious message. It shows the contrast in our attitude towards our customers - we are committed to 'More give, less take' and to making banking fairer for everyone," said NAB chief marketing officer Sandra de Castro.

The campaign will appear in-store and across TV, print, digital and out-of-home platforms.

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