Relaxing in air-conditioned bliss as the weight of the day’s travails slip away.
There are few feelings as special as walking into a well-air-conditioned room. A wave of relaxation and calm washes over, It’s a feeling that’s more than the sum of its parts.
Paper Moose’s first campaign for Mitsubishi Electric works to portray this feeling — relaxing in air-conditioned bliss as the weight of the day’s travails slip away.
It’s the kind of elevated experience that accompanies a product at the upper end of the spectrum. The new campaign is also the first appearance of Mitsubishi Electric’s new brand platform, A Life More Electric, which will unite its consumer and commercial product lines in Australia and help separate the brand from competitors.
Brad Bennett, head of customer success at Paper Moose, said Mitsubishi Electric’s industry insights and collaborative spirit were a terrific asset throughout the agency's creative journey.
"We’re immensely proud of what we’ve created together and can’t wait for Australian audiences to respond to the campaign’s rad simplicity and divergence from category norms," he said.
Jessica Millard, marketing & communications manager at Mitsubishi Electric, said the company was actively challenged by Paper Moose to create a platform to distinguish a life more electric and elevate its brand and product.
"This creative concept establishes a new and vibrant partnership with our customer so they can visualise the comfort of a Mitsubishi Electric air conditioner," she said.
The campaign is live now on free-to-air, BVOD, digital, OOH and radio.
Client: Mitsubishi Electric
Marketing & Communications Manager: Jess Millard
Executive Director, Commercial and Corporate: Meighan Heard
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Head of Client Success: Brad Bennett
Head of Strategy: James Sykes
Creative Director: Jeremy Willmott
Senior Creative: Pete Saladino
Design Director: Georgia Shillington
Motion Designer: Tchaan Wilson-Townsend
Senior Account Director: Brigitte Harbrow
Account Director: Jorge Camargo
Production: Paper Moose
Production Lead: Lucy Whirledge
Post Producer: Jon Buchan
Line Producer: Henry Richardson
Directors: Kids of Bill
Director of Photography: Sean Ryan
1st AD: Stuart Beedie
Production Designer: Laura Murray
Photographer: Hugh Peachy
Wardrobe Stylist: Emma Kalfus
Makeup: Ameila Fell
Editor: Oliver Trauth-Goik
Retoucher: Jason Riddell
Colourist: Marcus Friedlander
VFX: 3P Studio
Composer, Sound Design & Mix: Caleb Jacobs