Mitsubishi Electric's 'A Life More Electric' via Paper Moose

21 November 2023

Creative Agency: Paper Moose

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Relaxing in air-conditioned bliss as the weight of the day’s travails slip away.

There are few feelings as special as walking into a well-air-conditioned room. A wave of relaxation and calm washes over, It’s a feeling that’s more than the sum of its parts.

Paper Moose’s first campaign for Mitsubishi Electric works to portray this feeling — relaxing in air-conditioned bliss as the weight of the day’s travails slip away.

It’s the kind of elevated experience that accompanies a product at the upper end of the spectrum. The new campaign is also the first appearance of Mitsubishi Electric’s new brand platform, A Life More Electric, which will unite its consumer and commercial product lines in Australia and help separate the brand from competitors.

Brad Bennett, head of customer success at Paper Moose, said Mitsubishi Electric’s industry insights and collaborative spirit were a terrific asset throughout the agency's creative journey.

"We’re immensely proud of what we’ve created together and can’t wait for Australian audiences to respond to the campaign’s rad simplicity and divergence from category norms," he said.

Jessica Millard, marketing & communications manager at Mitsubishi Electric, said the company was actively challenged by Paper Moose to create a platform to distinguish a life more electric and elevate its brand and product.

"This creative concept establishes a new and vibrant partnership with our customer so they can visualise the comfort of a Mitsubishi Electric air conditioner," she said.

The campaign is live now on free-to-air, BVOD, digital, OOH and radio.



Client: Mitsubishi Electric

Marketing & Communications Manager: Jess Millard

Executive Director, Commercial and Corporate: Meighan Heard


Agency: Paper Moose

Executive Creative Director: Nick Hunter

Head of Client Success: Brad Bennett

Head of Strategy: James Sykes

Creative Director: Jeremy Willmott

Senior Creative: Pete Saladino

Design Director: Georgia Shillington

Motion Designer: Tchaan Wilson-Townsend

Senior Account Director: Brigitte Harbrow

Account Director: Jorge Camargo


Production: Paper Moose

Production Lead: Lucy Whirledge

Post Producer: Jon Buchan

Line Producer: Henry Richardson

Directors: Kids of Bill

Director of Photography: Sean Ryan

1st AD: Stuart Beedie

Production Designer: Laura Murray

Photographer: Hugh Peachy

Wardrobe Stylist: Emma Kalfus

Makeup: Ameila Fell

Editor: Oliver Trauth-Goik

Retoucher: Jason Riddell

Colourist: Marcus Friedlander

VFX: 3P Studio

Composer, Sound Design & Mix: Caleb Jacobs

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