Mercedes-Benz and Coen brothers' Super Bowl debut

31 January 2017

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The Coen Brothers are directing a Super Bowl spot for the first time in nearly 15 years.

Directing duo the Coen brothers have partnered with Mercedes-Benz for their first Super Bowl ad in nearly 15 years. A reinterpretation of the 1969 film Easy Rider, 'Easy Driver' will run as a 30-second spot in the fourth quarter.

The ad is the work of agencies Merkley+Partners and Antoni of Berlin, Germany. The first is the lead shop for Mercedes-Benz US and the latter takes care of the Europe arm of the brand.

The ad is a push for the AMG GT Roadster, which sits under Mercedes' sub brand of sports cars.


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