McDonald's unveils 'Where the Games goes' via DDB Sydney

11 March 2024

Creative Agency: DDB Sydney
Media Agency: OMD

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Celebrating footy being back on the menu.

Whether a fan, coach, commentator or star of Rugby League, McDonald’s is the place those in footy head to before or after the game.

That’s the message of a new campaign created by DDB Sydney, which celebrates footy being back on the menu and leverages McDonald’s partnerships with Rugby League.

Voiced by league commentator Ray Warren, the campaign stars some of the biggest names in Footy including Mitch Moses, Kezie Apps, Reuben Cotter, Jai Arrow, ‘Fletch’ and ‘Hindy’, Sam Thaiday, Ricky Stuart and even the immortal Wally Lewis.

The campaign features footy personalities doing what they do best: halfback Mitch Moses feeds a hungry scrum, Sam Thaiday commentates on his ‘huge hit’ of coffee and Ricky Stuart takes part in a ‘post-meal’ press conference.

McDonald’s director of marketing, Amanda Nakad, said the fast food chain knows how much its customers love footy.

"We are proud to provide a place for fans to meet before or aftea game. Win or lose, we'll always be there for fans and this campaign is the perfect expression of that," she said.

DDB executive creative director, Matt Chandler, said it's amazing the people who show up at Macca’s after the game.

"In this latest spot, Wally, Ricky, Ronald, and a proper dream team of league legends do a great job of helping Macca's further build its connection with Aussie footy fans," he said.

The campaign, which launched last week, will feature across broadcast TV, online video, out-of-home, paid social, digital and in-stadium.



Client: McDonald’s

Amanda Nakad – Marketing Director

Matthew Wallace – Senior Manager – Sport Partnerships

Nicole Micos – National Sponsorships Manager


Creative Agency: DDB

Matt Chandler – Executive Creative Director

Nick Cole – Senior Creative

Patrick Allenby – Senior Creative

Nick Cleeve – Group Business Director

Kurt Griffin – Business Director

Laura Oleart – Producer

Katharina Wynne – Strategy Partner


Media agency: OMD

Christian Agliozzo – Manager – Sports Partnerships

William Cottle – Executive – Sports Partnerships



Production Company - Powered Studios

Liza Goodall - Executive Producer

Justin McMillan - Director

Tom Low - Producer

Chris Budgeon - Photographer

Tim Tregoning - Director of Photography

Post House – Heckler

Andrew Holmes – Editor

Fergus Rothman – Colourist

Sound production – Rumble Studios

Daniel William – Sound Design

Michael Gie – Sound Producer

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