Calling all back seat singers: McDonald's UK has released its latest campaign, and it wants Brits to sing (and video it) this festive season.
McDonald’s UK latest campaign encourages the British public to join them in song this festive season.
By creative agency Leo Burnett London, ‘The Journey to Christmas’ 60 second TV campaign features a young family making a long car journey just before Christmas Day. The family are singing the Christmas classic, ‘I wish it could be Christmas everyday’ by Wizzard, before making a stop at a drive through McDonald's towards the end of the clip.
Razorfish developed a digital campaign alongside the ad that encourages people to upload videos of themselves singing the Wizzard song on their Christmas journey, and send it in to this website.
Each video entry will be in with a chance of starring in a special 90 second Christmas day advert, played in the ad break of Coronation Street.