Americans have the Americano, and now, Australians have the Australiano.
Americans have the Americano and now Australians have the Australiano thanks to McCafé and DDB Sydney.
The signature coffee is designed to treat resident coffee aficionados to a flavour combination of native Australian wattleseed, chai and McCafé’s locally roasted coffee beans.
In McCafé’s across the country for a limited time only, the Australiano can be served hot or iced.
Lancy Huynh, McDonald’s Group brand manager, said: “Despite being a nation of coffee connoisseurs, we haven’t had a coffee to call our own.
“As a champion for Aussie coffee culture, McCafé wanted to right this wrong and craft a blend that Aussies can proudly put their name to.”
Matt Chandler, DDB Sydney executive creative director said: “Like most Aussies, my day doesn’t get out of first gear until I’ve had my morning coffee. It’s awesome to be able to create one that the entire nation can get around.”
The campaign includes TV, out-of-home, radio, digital, and social roll outs, in addition to a sampling truck that will tour the nation, developed by the OMD Australia team.
Credits:
Client: McCafé
Product idea, creative, strategy: DDB Sydney
PR: Mango
Media: OMD
Production: GoodOil
Post-Production: The Editors
Sound: Electric Sheep Music
Music: Sonar
