Maximus motivates Australians to do what they need to do via Clemenger BBDO Sydney

18 February 2021

Creative Agency: Clemenger BBDO (Sydney)

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The campaign More Drink, More Do launched on February 15 across video and OOH.

Maximus is kicking off 2021 with a campaign to motivate Aussies to do what they need to do…so they can do more.

The campaign More Drink, More Do launched on February 15 across video and OOH, centres on the insanity modern life throws at Aussies each day – and the extra hydration they can get from drinking Maximus to work, play and everything in-between.

Frucor Suntory head of hydration James Deysel says for many Aussies there’s always more to do.

“Not only are Aussies spinning plates to keep up with everything; those plates are stacked sky high and there’s always more to do," Deysel says.

“Aussies aren’t happy to simply rest on their laurels or do a half job – they often need that extra hydration to push through and do more.”

The Maximus campaign was developed with the creative team at Clemenger BBDO.

It centres on consumers and showcases how Maximus fits into their world.

Clemenger BBDO Sydney ECD Brendan Willenberg says More Drink, More Do – shot by Steve Greenaway and retouched by Dave Mercer – builds on the great work of Maximus’ previous campaign, Game On.

“Leaping off from the great work we did on Maximus Game On, this has been an awesome opportunity to create the new brand platform for Maximus," Willenberg says.

"It’s been great to launch something that will guide their comms, NPD and partnerships for years to come."

To encourage Aussies to get the extra hydration they need so they can do more, Maximus is also running a cash draw as part of their off-pack promo – More Drink, More Cash.

Client: Maximus, Frucor Suntory
Chief Consumer Officer: Cam Davidson
Head of Hydration: James Deysel
Senior Brand Manager: Kate Taylor
Brand Manager: Rebecca Hantzis

Agency: Clemenger BBDO Sydney
Photography: Steve Greenaway
Retouching: Dave Mercer
Media: OMD

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