Directed by Revolver’s Matt Devine.
Maxibon’s new chocolate chip cookie bon is asking Australians "what happens if a person turns into a cookie?" in a campaign via SICKDOGWOLFMAN.
The campaign was directed by Revolver’s Matt Devine.
The choc chip cookie features a cookie dough flavoured slab loaded with choc chips, sandwiched between two choc chip cookies on one end and dipped in chocolate with extra cookie pieces on the other.
“This is a transformational piece of branded content that completely changes the conversation,” said SICKDOGWOLFMAN creative director Jess Wheeler.
“In the sense that we transformed a dude into a giant cookie whose conversations are now about being attacked by birds every time he goes outside.
“The Choc Chic Cookie Bon is going to be an instant hit, and this was a seriously fun way to bring it to life by ‘going full cookie’. Matt and the team at Revolver did an incredible job.”
The campaign will run across BVOD, online video, social and OOH including custom-build.
“Cookies are having a real cultural moment and we wanted to lean all the way in,” said Maxibon marketing manager Eileen Whitta.
“The Choc Chip Cookie Maxibon is exactly what it sounds like, a full cookie experience in true Maxibon style. And speaking of ‘Maxibon style’, there’s nothing more Maxibon than turning someone into a full-blown cookie.
“We really love this campaign and we’re sure our Maxibon tribe will feel the same.”
Credits:
Client: Maxibon
Head of Marketing: Andrea Hamori
Creative Lead: Damian Kelly
Marketing Manager: Eileen Whitta
Brand Manager, Maxibon: Isabelle Quayle
Agency: SICKDOGWOLFMAN
Creative Director: Jess Wheeler
Creative Director: James Orr
Design Director: Jake Turnbull
Business Director: Jarrick Lay
Senior Copywriter: Siobhan Joffe
Art Director: Leonie Duff
Designer: Dan D’Angelo
Account Director Victoria Concha
Senior Account Manager: Harshini Sivaraj
Senior Account Manager: Hannah Clements
Agency Producer: Nick Livingston
Production Company: Revolver
Director: Matt Devine
Managing Director / Co-Owner: Michael Ritchie
Executive Producer / Partner: Pip Smart
Executive Producer / New Business: Nick Payne
Producer: Max Horn
DOP: Simon J Walsh
Production Designer: Francesca Carey
Food Stylist: Carmel Gohar
Wardrobe: Nell Ferguson
Hair + Make up: Nat Burley
Photographer: Chris Hillary
Retoucher: Gabi Hughes
Prosthetics: Sharp FX
Post-Production: Glue Society Studios
Editor: Luke Crethar
Colourist: Ben Eagleton
Sound: Production Alley
Engineer: Ben Lowe
