Communicado shows that natural doesn't have to mean austere and stringent.
E-commerce brand Nourished Life has launched its first brand campaign to convey its offering of natural skincare, beauty and health.
Nourished Life appointed independent and full service agency Communicado earlier this year following a competitive pitch.
Communicado developed the campaign line Live your best Nourished Life and the 30-second video sums it up: “With over 8000 expert-vetted, kinder and considered products for beauty, skincare and health live your best Nourished Life.”
Nourished Life marketing manager Hannah Butters says the campaign is aimed at a mass audience.
“We wanted to communicate our truly unique offering to a mass audience, to encourage people to start bringing a little natural into their everyday lives.”
Butters says the campaign line conveys “that choosing kinder, more considered natural products can fill you with the joy and satisfaction of doing something really good”.
The campaign will be live for two weeks and is being amplified across digital channels including Catch Up TV, YouTube, social media and display.
Communicado managing director Georgie Pownall says the campaign encompasses Nourished Life’s strategic brand positioning.
“By really getting to know Nourished Life's business and working together on its strategic brand positioning, we discovered that 'natural' doesn't have to mean austere and stringent: it can, and should, evoke a positive, energy-filled feeling."
Nourished Life is part of beauty and wellness business BWX Group, which includes brands Sukin, Go-To Skincare and Flora & Fauna.
Client: Nourished Life (Part of BWX)
Managing Director: Julie Mathers
Marketing Manager: Hannah Butterss
Strategy + Creative: Communicado
Managing Director: Georgie Pownall
Executive Creative Director: Sarah McGregor
Integrated Strategist: Eliza Mielczarek
Brand design: Oliver Grace
Photographer: Israel Rivera
Editor & Sound: David Farnsworth
Sound: Windmill Audio
Music: Level Two Music
Track: ‘Ba Da Bum Bum’ Kali J & Chris Prythm & PUSH.Audio & Speek Eazy