Optus has rolled out the next phase of its 'Declaration of Yes' brand relaunch – with gigantic kittens, a helicopter, skydiving Elizabethans, '80s pop music and a muffin taking starring roles.
The new campaign by M&C Saatchi, called 'Live More Yes!', sees the telco bring home the message that it says 'yes' to more.
Nathan Rosenberg, head of brand at Optus, said: “'Yes' has always been our ethos and now we're amping it up because life's better when there's more of it.”
'Live More Yes!' is backed up by new Optus products, such as a new BYO phone offer and data sharing across devices.
The TVC, fronted by Aussie comedian Josh Thomas, went live yesterday. It is supported by digital, outdoor, print, in-store and direct marketing.
Re, Starcom, DT, TCO, Soup and Amobee also worked on the campaign.