Ring, ring

15 October 2014

Telcos and handsets dial-up the phone-wars.

Live More Yes!

Optus has rolled out the next phase of its 'Declaration of Yes' brand relaunch – with gigantic kittens, a helicopter, skydiving Elizabethans, '80s pop music and a muffin taking starring roles. The new campaign by M&C Saatchi, called 'Live More Yes!', sees the telco bring home the message that it says 'yes' to more. Nathan Rosenberg, head of brand...

The Great Escape... with scales

Feeling trapped? Alone? Left in a glass cage of emotion? Never fear, Telstra wants to help you break free. The latest ad campaign from the telco follows the journey of a solo, household goldfish on his quest for freedom from an unruly captor, err, child. Think of it as The Great Escape, but with less Steve McQueen and more scales. Maynbe more Finding...

Samsung slings mud at Apple iPhone

Samsung is on a roll with its mud-slinging, anti-Apple campaigns. in the latest it has rolled out six spots mocking the features of Apple's iPhone 6 and iWatch, just hours after the devices were unveiled to the public. While Apple isn't overtly named in any of the subtly named “it doesn't take a genius” series, the videos show two men wearing the familiar...

Tapit thanks Apple for finally entering the NFC game

It's been a long time coming. With the launch of the new iPhone 6 came the announcement of the handset's greater NFC capabilities. NFC provider Tapit, has played homage to a classic ad run by Apple making a dig at IBM back in the early 80s, by creating its own ad addressed to Apple, giving it the long, slow clap as Apple finally gets into the NFC game. A...

The Lumia Moon Pop-Up

Nokia is taking consumers to the moon with its new experiential campaign that aims to promote the Lumia 925's low-light photographic capabilities. The pop-up space in Sydney's CBD houses a large-scale replica of the moon over a body of water. The initiative allows consumers to try out the Lumia 925 and take photos of the moon in the darkened room.The...

Samsung joins Ice Bucket Challenge to flog phone

Samsung is using the Ice Bucket challenge as a marketing ploy for its waterproof Galaxy S5 calling out its rivals Apple and HTC to take the challenge, knowing full well neither is waterproof. In a video clip that shows ice water being poured over the device, the phone’s Android voice calls out Apple's non-waterproof iPhone 5, the HTC One M8 and the Nokia...

Divert your eyes from reality to your mobile

Amaysim is eying one million Aussie customers and it's using mobile data to lure them in. There's all kinds of things in life you really don't want to see, like an old couple pashing on the bus and a generously-sized man doing a Miley and twerking in his lounge room - nobody needs to see that. The telco is introducing 'the orange arm' in its latest brand...