Lipton Ice Tea refreshes (Kiwi) shoppers

27 February 2015

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Feeling hot and bothered? Lipton Ice Tea will cool you down (only if you're in New Zealand) with an new outdoor activation.

The activation, produced with Ooh!Media, is part of Lipton's Taste the Brightside campaign and allows shoppers to be hit with a refreshing spray of water when they push a button on one of Lipton's outdoor panels. The panels are available in several New Zealand locations including the Auckland CBD and several universities, through Ooh!'s university campus study network.

Ooh!media CEO Brendon Cook said the activation is a great example of thinking “outside the box”.

“The addition of this new dimension is sure to create intrigue and engage with the target market,” Cook said.

“This kind of sensory advertising effectively engages the customer, increases brand awareness, creates talk-ability and helps drive sales.”

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